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Linkedin Paid Ads - From A to Z by Impactable.com
This podcast comes from the founder and CMO of Impactable.co which is a Linkedin marketing agency that has launched 1,000+ Linkedin lead generation campaigns and Linkedin Paid Ad campaigns in 30+ countries. This scrappy startup was acquired in early 2021 and is now backed with amazing resources by way of data and business intelligence companies to keep us at the forefront of what's new and possible in the world of LinkedIn Marketing. This Podcast will start with the absolute basic level of Linkedin Ads and introduce you to it in the way that we would introduce a toddler to a bike. You'll get a solid understanding of the basic foundations of Linkedin Ads and then slowly progress into more challenging waters which will broaden your understanding of what's possible with Linkedin Advertising.
Episodes
16 episodes
Guest podcast spot with B2B Playbook
Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life. I'll also cover a pretty amazing retargeting framework that Impactable has rolled out to over 200+ clients!
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55:45
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Linkedin Paid Ads Vs Facebook Paid Ads
Linkedin Ads VS Facebook AdsPeople really like to compare different ad channels to each other to try to see which one is better or where they should put their money or maybe even just what to try next. <...
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Season 1
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Episode 15
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13:41
Elements of a Linkedin Ad - Launch Day!
Elements of a Linkedin Ad - Launch Day!1. First, you have the name at the top. This is optional but can help with organization or even numbering different options. 2. Next, you have the ...
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Season 1
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Episode 14
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16:33
Linkedin Ads - Bidding and Budget Basics
Linkedin Ads Bidding BasicsI actually leave a lot of my campaigns on these settings:Set a daily budgetRun campaign continuouslyMaximum delivery (automated).
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Season 1
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Episode 13
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14:26
Linkedin Ads Audience Filters
Let’s get into a fun one here which is Linkedin targeting - the actual audience that you can target with your Linkedin ads and what filters you have to work with here. Linkedin’s targeting capabilities are probably one of ...
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Season 1
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Episode 12
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18:07
Impactable.com - Our Own Linkedin Paid Ads Strategy
Conversion setuWe actually got rid of the form on our website because it was just another hurdle for people to jump through before booking a call and then required another touchpoint to follow u...
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Season 1
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Episode 11
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29:23
Basic Strategy/Example of Linkedin Paid Ads Campaign
Let’s break up the tedious foundational walk-through and take a step back to a little more high-level view of what we are looking to build. For those who have never run Linkedin ads before, this will shed light on what all...
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Season 1
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Episode 10
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14:00
Linkedin Ad Types/Formats
Welcome back and we are grinding out the basics here still. A lot of foundational info to get through but it’s important to really understand what the capabilities are here in order to know what’s possible. I won’t spend t...
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Season 1
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Episode 9
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21:36
Linkedin Ad objectives
What are the different ad objective types?Brand AwarenessWebsite visitEngagementVideo ViewsLead GenerationWEbsite conversionJob applicationsFunnel Concept - Stages of a prospect
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Season 1
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Episode 8
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27:50
#7 - How long does it take to start seeing results from Linkedin Paid Ads?
This is another common question as people tend to be a bit anxious to start getting leads and closing deals as soon as possible. I’ll level with you a bit here. If you aren’t aware of this yet, I'll be the bearer of somewh...
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Season 1
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Episode 7
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17:29
#6 Linkedin Custom Audiences - Linkedin Retargeting Audiences
In this episode, I'll cover the main types of custom audiences that you can make which are also the audiences we can later use for retargeting. Here are the main types of custom audiences I cover:-Company/contact ...
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Season 1
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Episode 6
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21:32
#5 How much budget do you need for Linkedin Paid Ads
Good question and I have a few answers on this one as each person/business is different. First off, what’s your overall marketing budget and what other channels are you involved in? Really big difference...
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Season 1
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Episode 5
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14:59
#4 Linkedin Insights Tag and Linkedin Conversion Tracking
Linkedin Insights tag installedWe touched on this in the last episode but let me recap and expand on this. The Linkedin insights tag is much like google tag or Facebook pixel. It’s a line of code that goes into your website that ...
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Season 1
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Episode 4
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26:20
#3 Initial walk-through of Linkedin Campaign Manager
Basic areas inside the campaign manager that should be on your radar. SettingsSettings are actually not labeled super clearly so you might be searching around a while at...
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Season 1
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Episode 3
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21:54
#1 Linkedin Paid Ads Foundation
In this episode I cover why you should even care about Linkedin ads, what the format of this podcast will look like (what kind of things we cover), and a quick intro into who I am and who we are as a company. 1. Why Linkedin Paid A...
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Season 1
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Episode 1
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13:07
#2 - Are Linkedin Paid ads too expensive?
Honestly first episode so I'm sure I'm going this wrong but like a true marketer...I just dove right in. I answer the basic questions of "Is Linkedin Ads too expensive?" and also dive into the cost per click, cost per lead, and mak...
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Season 1
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Episode 2
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2:53