.jpg)
Linkedin Paid Ads - From A to Z by Impactable.com
This podcast comes from the founder and CMO of Impactable.co which is a Linkedin marketing agency that has launched 1,000+ Linkedin lead generation campaigns and Linkedin Paid Ad campaigns in 30+ countries. This scrappy startup was acquired in early 2021 and is now backed with amazing resources by way of data and business intelligence companies to keep us at the forefront of what's new and possible in the world of LinkedIn Marketing. This Podcast will start with the absolute basic level of Linkedin Ads and introduce you to it in the way that we would introduce a toddler to a bike. You'll get a solid understanding of the basic foundations of Linkedin Ads and then slowly progress into more challenging waters which will broaden your understanding of what's possible with Linkedin Advertising.
Linkedin Paid Ads - From A to Z by Impactable.com
#2 - Are Linkedin Paid ads too expensive?
•
Justin Rowe
•
Season 1
•
Episode 2
Honestly first episode so I'm sure I'm going this wrong but like a true marketer...I just dove right in.
I answer the basic questions of "Is Linkedin Ads too expensive?" and also dive into the cost per click, cost per lead, and make a good case why these should not be the primary consideration when looking at Linkedin Ads.
Linkedin Marketing is it's own channel and can't be rightly compared to Facebook or Google (which I'll tackle in the next episode).
The main thing you should look at with Linkedin ads is the quality of traffic and the cost per actual conversion.