Elements of a Linkedin Ad - Launch Day!
1. First, you have the name at the top. This is optional but can help with organization or even numbering different options.
2. Next, you have the introductory text space.
This is where you’ll input the main copy for the ad which will show above the image. For this one, I’m referring to single image ads which are the most common. Once you understand how these work and what each space is for, the other ad formats are honestly not that intimidating.
3. Third up is the destination URL
This just means that if someone clicks the image of the ad or the call to action button (CTA) this is the destination they will be pushed to.
4. Next is the ad image.
We like to use rectangular images here much like the “sponsored Linkedin post” option in canva. These are typically 1200 x 627.
5. Fifth element of an ad is the headline.
This is the small sentence (just 200 characters) that will show below the image of the ad and next to the call to action button
6. The 6th element of a Linkedin ad is the description.
You get 300 characters here and it’s basically as it sounds..a description of the service or action you’d like them to take.
The thing about the description is that it will not actually show on mobile. It can only be seen when you are leveraging the Linkedin display network and when the user is on the desktop.
For us that means that this is typically visible when we run retargeting campaigns and open things up to the Linkedin audience network.
In the event that this actually does show, it will show the description and not the intro. So viewers will see the image, the headline, and the description.
Just something to keep in mind when using the audience network.
7. Last element of a Linkedin ad here is the call to action button.
This is the button that appears on the bottom right of the ad image and has a clickable action.
This is just a text filed and then the prospect will be pushed to the destination URL when they click.
For example the most commonly used would be “learn more” and which then pushes them to the website destination URL.
OR “Download” which then pops up a LinkedIn lead gen form which triggers an ebook to be sent to the prospects provided email address.
And there you have it folks….you are ready to save and launch the ad!
And if you’ve been following along and setting things up with us, you have everything you need to track conversions, build the retargeting audience, and launch a killer retargeting campaign in about a month!
Keep following us as we get into some intermediate stuff next with ad optimization, retargeting strategy, UTM tracking, Google analytics, and more!