Honestly first episode so I'm sure I'm going this wrong but like a true marketer...I just dove right in.
I answer the basic questions of "Is Linkedin Ads too expensive?" and also dive into the cost per click, cost per lead, and make a good case why these should not be the primary consideration when looking at Linkedin Ads.
Linkedin Marketing is it's own channel and can't be rightly compared to Facebook or Google (which I'll tackle in the next episode).
The main thing you should look at with Linkedin ads is the quality of traffic and the cost per actual conversion.